17-20 November, 2026 Expograd Yug, Krasnodar
Why participation in YUGAGRO 2026 is an opportunity to find new clients and partners, strengthen existing connections, and hold meetings with relevant audiences from across the country in just four days.
From November 17 to 20, 2026, the 33rd International Exhibition of Agricultural Machinery, Equipment, and Materials for the Production and Processing of Agricultural Crop Products, YUGAGRO, will be held in Krasnodar at the Expograd Yug Exhibition and Convention Complex.
Participation in the exhibition provides direct access to clients, partners, and sales markets in Russia's key crop-growing regions. The results of YUGAGRO 2025 confirm that the exhibition attracts a broad yet specialized audience interested in agricultural machinery, agrochemicals, seeds, storage, processing, irrigation, and greenhouse equipment.
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In 2025, YUGAGRO was attended by 19,763 specialists from 77 regions of Russia and 40 countries. For exhibitors, this means the opportunity to negotiate not only with companies from Russia's southern regions but also with representatives from other regions of the country where the agricultural sector is actively developing.
Visitors include agroholdings, peasant farms, processing plants, grain companies, and suppliers of agricultural machinery, spare parts, agrochemicals, and seeds.
The exhibition brings together those who make purchasing decisions, seek new business solutions, and evaluate prospects for collaboration in the new season.
YUGAGRO has traditionally been strong in the country's key agricultural region, but its audience is not limited to the Krasnodar Territory.
Geography of visitors in 2025:
// 48% — Krasnodar Krai,
// 50% - regions of Russia, excluding Krasnodar Krai,
// 2% - foreign visitors.
This balance is especially important for companies that want to simultaneously:
// strengthen positions in the south of the country,
// expand sales in other regions of Russia,
// establish international contacts.
Most of the audience comes to the exhibition with specific business objectives. In 2025:
// 67% found new services and products for business,
// 56% found new business partners and suppliers.
This means that participants are not working with a random flow of visitors, but with a professional audience that compares offers, selects suppliers, and plans purchases.
For B2B companies, access to those who influence the selection of equipment, materials, and technological solutions is especially important. At YUGAGRO 2025, attendees included:
// 30% are company executives and owners,
// 14% are deputy heads,
// 21% are heads of departments and groups,
// 28% are managers and specialists,
// 7% are individual entrepreneurs.
The exhibition provides an opportunity to engage in dialogue with both decision-makers and industry experts who formulate technical requirements and participate in supplier selection.
YUGAGRO covers the entire production and processing cycle of plant products. Visitor interest at YUGAGRO 2025 was distributed as follows:
// agricultural machinery and spare parts - 65% ,
// fertilizers, plant protection products and seeds - 42% ,
// storage and processing equipment - 30% ,
// equipment for irrigation and greenhouses - 19% .
This is an important indicator for participants: they come to the exhibition not only for a general overview of the market, but also for specific products and technologies in key segments of plant growing.
Participating in the exhibition helps companies solve several problems at once: finding new clients, maintaining relationships with existing partners, presenting products to a specialized audience, and expanding their business geography.
The results of YUGAGRO 2025 demonstrate that the exhibition brings together a broad professional audience from across Russia and abroad, providing participants with the opportunity to hold a large number of targeted meetings within a short timeframe and in anticipation of the new agricultural season.
